Start Analyzing Your Google Analytics Reports

The ultimate goal of web analytics is to improve your site and marketing. To do this, you need to know what’s working and what’s not. And if something isn’t working, you need to understand why not and how you should begin optimizing it. In other words, you need to come away from your analysis with a list of to-do.

Many Google Analytics users read the reports without knowing what to do with them. For most people, reports seem to satisfy curiosity more than inform any kind of action.

Having clean data and actionable reports is one thing, but it is another matter altogether to know how to read them and respond. These articles will help you analyze your reports. They will step you through both fundamental and advanced web analytics concepts.

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Big Data Certifications that will pay off !!

  Amazon Web Services (AWS) Certified Big Data – Specialty The AWS Certified Big Data – Specialty certification validates technical skills and experience in designing and implementing AWS services to derive value from data. It is intended to validate the ability to: Implement core AWS big data services according to basic architecture practices Design and maintain big data Leverage tools to automate data analysis Organization: Amazon Web Services Price: $300 registration fee for exam How to prepare: Eligible candidates should have the AWS Certified Cloud Practitioner or current Associate-level certification (AWS Certified Solutions Architect – Associate, AWS Certified Developer – Associate, or AWS Certified SysOps Administrator – Associate). In addition, candidates should have a minimum of five years hands-on experience in a data analytics field, a background in defining and architecting AWS Big Data services, and experience in designing a scalable, cost-effective architecture to process data.

  The Certified Analytics Professional (CAP) credential is a general analytics certification that certifies end-to-end understanding of the analytics process, from framing business and analytic problems to acquiring data, methodology, model building, deployment and model lifecycle management. It requires completion of the CAP exam and adherence to the CAP Code of Ethics. Organization: INFORMS Price: $495 if you are an INFORMS member, or $695 if you're not. Team pricing is available for organizations. How to prepare: A list of study courses and a series of webinars are available through registration.

 By Thor Olavsrud

Senior Writer, CIO | SEPTEMBER 20, 2018 02:11 PM PT

Technology Vs. Reading

A survey released last week by the National Endowment for the Arts says that reading for pleasure among Americans is on the decline. In addition, the survey found, those who do read are more likely than nonreaders to visit museums, attend musical performances and sporting events, and perform volunteer and charity work. Andrew Solomon, in a New York Times op-ed, concludes: “Readers, in other words, are active, while non-readers–more than half the population–have settled into apathy.”
 Solomon says of reading books: “It requires effort, concentration, attention. In exchange, it offers the stimulus to and the fruit of thought and feeling….The electronic media, on the other hand, tend to be torpid. Despite the existence of good television, fine writing on the Internet, and video games that test logic, the electronic media by and large invite inert reception.”
 After eight or more hours working at a computer, many people may feel as though they’ve been reading all day. But what we tend to read online (e-mail, news, book and music reviews, technical and financial data) is a sorry alternative to literature. Great literature is available online, although so far we seem to have been reluctant to replace the book in print with its online format. On the other hand, we have been more than willing to supplant the content of books with the content of the Internet. Sadly, because much of what we read online has been written in the last decade, we are missing out not only on the “stimulus to and the fruit of thought and feeling,” but also on the centuries worth of cultural history contained in literature.
 In the past, technology has been a trustworthy guardian of history (think printing press, recorded music, photography). In this case, unfortunately, it is shaping up to be but a dismal replacement.

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